Research from Oracle Hospitality and Skift Frames Technology’s Role in Recovery

A new global study, A Data-Driven Look at Hospitality’s Recovery, surveyed more than 1,800 hotel executives and 4,600 consumers to understand how their evolving expectations and actions are shaping the travel and hospitality industry.

Jointly published by Oracle Hospitality and travel industry research firm Skift, the study sheds light on a range of issues surrounding COVID-19, including consumer travel behavior fueling a rebound and emerging best practices in areas such as guest and employee health safety, contactless operations, and technology innovations that will be needed to satisfy changing guest expectations.