The demand for a seamless, hassle-free mobile customer journey isn’t unique to the hospitality industry — rather, it’s transforming countless industries around the world. Mobile is quickly becoming the experience modern consumers prefer. Utilizing mobile-optimized websites, apps, on-demand services and push-notifications allows brands to create unique communication streams, and better personalize their offerings. So how can hoteliers best empower the mobile guest journey? Let’s look to other industries to find out.

The modern guest has high expectations for your hotel — expectations that, if not met, will likely lead them to a competitor who has evolved their offering to meet those demands. Perhaps the most integral aspect of the guest journey currently taking the hotel industry by storm is the mobile guest journey.

Autumn isn’t the only season that is taking shape right now — for hoteliers, budget planning season is fast approaching. Budget management is always top of mind for hoteliers, but no time more than now, as CFO’s and Controllers work to predict expenses and allocate spend for the upcoming year. The question on everyone’s mind becomes — where will 2019 investments go?

As the guest journey continues to evolve in terms of touchpoints and expectations, hoteliers are expected to adapt and curate a unique and continuously guest-centric experience. While the defining factors of an ideal guest experience may vary based on whom you ask, there are a few indisputable realizations, one of which is this: Hotels must offer a frictionless guest experience, and much of that experience is rooted in mobile.

Serve Your Guest in Every Step of their Journey. Zaplox infographic lists the most vital parts of a Mobile Guest Journey. Want to know how you can offer a mobile guest journey to your guests?