The demand for a seamless, hassle-free mobile customer journey isn’t unique to the hospitality industry — rather, it’s transforming countless industries around the world. Mobile is quickly becoming the experience modern consumers prefer. Utilizing mobile-optimized websites, apps, on-demand services and push-notifications allows brands to create unique communication streams, and better personalize their offerings. So how can hoteliers best empower the mobile guest journey? Let’s look to other industries to find out.

Ready to launch your Mobile Guest Journey? In this video, you´ll get a quick glance of how the Zaplox solutions help your guests to book their stay, find the reservation, check in, open the room with a mobile key,  view in-time promotions and check out and pay their stay - all in their smartphone.

For most people, travel, whether in the form of a vacation, business or a mix of business and pleasure, is an opportunity to escape from ordinary. Today’s demanding guest doesn’t just expect easy check-in, clean rooms, and a picturesque property. To improve guest satisfaction, you need to make sure each touchpoint leads to a great visit, and that the journey as a whole delivers on guests’ expectations.

How does a hotel stay at the forefront of the movement? How can a hotelier capitalize on this evolution to maximize their offerings and subsequent revenue model? More than anything, how can you continuously put your hotel at the forefront of innovation with ideas that can make you stand out from the competition and keep guests coming back? Here are 4 answers to guide you in your work; Think Outside the Box, Offer Memorable Experiences, Leverage Social Media and Mobile Everything.

Let's face it; plastic room keys are frequently tossed into handbags, pockets or briefcases without a second thought and, as a result, they are easily lost. How many times have you found yourself down by the pool while on vacation, or out for a meal, only to frantically dig around your belongings searching for a missing room key? Mobile key technology remedies this issue, as our mobile devices are one of our most important travel (and day-to-day) accessories. Often acting as a primary tool for communication, entertainment, social media, GPS and now, our hotel room key, it's easy to assume that guests will be far less likely to misplace their smartphone.